Startup Idea: Training Standardization Solution for Direct Marketing

Startup idea to develop a software-based standardized training program for direct marketing firms. This program will help companies to minimize inconsistencies in training across different instructors and reduce costs by preparing new hires for effective field work.

I work for a direct marketing firm that requires extensive hours in the field trying to identify the appropriate customers. Effectively we are performing "cold-calling" or "door-to-door" techniques to garner a customer base within the retail market. The problem is that the training program is varied from instructor to instructor. If we could find a base program that could be used within a training program for new hires prior to sending them into the field, it would decrease our cost immensely. We operate offices throughout the country and would have a high demand for a standardized training program, and feel the upfront costs would be offset by the long term gains.