Startup Idea: Revolutionizing Surveys Through Intelligent Chat Interface

Startup idea to develop a platform that conducts surveys through an intelligent chat interface, aiming to improve participant engagement and enhance data accuracy. Leveraging the growth of chat applications, AI and bots, this tool intends to change the linear box ticking surveys to a more conversational and interactive method.

I work in survey research (a market worth around $20bn, see ESOMAR for market reports). The format of surveys hasn't changed much since the days of pen and paper, we still tick boxes, we just do it online nowadays.

There is a huge problem getting people to fill out surveys and to fill them out accurately. Surveys are boring, they are hard to complete and are often confusing.

This problem costs market research businesses and their clients millions of dollars a year, in getting people to complete surveys and collecting bad data.

With the rise of chat applications like Messenger, Slack, Whatsapp along with the rise of bots and AI, if feels like there's an opportunity to create a platform that conducts surveys through an intelligent chat interface rather than linear box ticking.

Survey provider Qualtrics has produced a Slack bot, but it's not very good it just displays questions from a survey rather than interviewing people in a chatty human way.