Startup Idea: Gaze Analytics for Advertising Research

Startup idea to develop a software focused on gaze analytics to help researchers in analyzing user's attention on screen in order to improve advertisements through quantifying the popularity of content based on likes, comments, and gaze duration.

I have been working as a researcher that deals with advertising companies. Lot of the time to be able to acquire market trends we do need to scrap the data from the web, that involves analyzing the likes, comments as well as the text to qunaitfy the popularity of the content.

However, during my ongoing research on accessing people's attention and ways to develop effective advertisements, I came across articles in which there is a possibility to analyze user's gaze to identify certain portions on the screen where the user focuses his attention. Ideally, it is termed as gaze analytics to help identify how people get engaged with websites and advertisments. I personally like the idea of working with gaze data since it is more subjective and offer deeper insights into user's likes and dislike.s. Gaze analytics, Gaze detection, visual analytics.