Startup Idea: Advertising Impact Tracker for Small Businesses

Startup idea to develop a software that allows small businesses and advertisers to track the impact of the advertising campaigns they run. The program would monitor customer reach and sales increase, providing real-time metrics that help validate a payout based on the agreed fee structure.

I currently work in the advertising business. I mainly work with smaller businesses in order to get their company running and known to potential customers. I help them find advertising that will help them spread their reach to other customers. In my company, we often encounter the problem when companies pay us. We offer selective payment with a percentage previously agreed upon. Companies that feel like they got all of the benefits from our advertising agreements will pay us directly according to the business increases. Companies not satisfied will pay us accordingly, but at the base 75% we agree to. If there was a way to track how our businesses benefit from advertising that would be amazing because it is often hard to judge and accept payment when we have no real way of tracking the advertising benefit. The software needed would be a program in which the business could enter the number of customers reached and also the increase in sales that resulted from our advertising. I would certainly pay for some software like this whether PC or mobile. If the software was effective it would help us save costs on our advertising deals. Companies would not be able to short us and we would gain a full return on our helpful advertising. We could look at how we can improve a business' reach and also new ways to help potential businesses gain customers. It would also likely help us with profit margin and revenue.