Startup Idea: Product Comparison App for Simplified Online Shopping

Startup idea to develop a software solution that simplifies product comparison when shopping online. The software would break down specifications according to user experience outcomes and rate features with intuitive symbols for non-expert shoppers.

I am a regular shopper online. I personally find that comparing products on major websites like Best Buy are often too difficult to manage. I would rather not go back and forth between websites to gather basic information about products - delivered in a way that is related directly to how I use the product. In short - I get a comparison table of fifty features for a camera (when I am not a photographer but would like to know how to use one), when I would rather see that table broken down according to the outcome (what the picture will look like, how long it will take to upload your video, how many things you can do with the camera) - and either a star rating (good) or a green or red checkmark (better).