Startup Idea: Data Analytics Software for Furniture Store Marketing

Startup idea to develop an analytics-based software that assists a furniture store's marketing department in targeting customers and allocating budget more efficiently. The software will track customer behaviour, determine optimal budget distribution, and eventually help in growing the market share.

I'm in charge of the marketing department for a mid-size furniture store. I would like to adopt software that uses analytics to determine how better to target and reach customers and what budget allocations should be deployed. I imagine a data analytics program that could track customer response and activity would be ideal. In addition, I think that if the software could determine how much of budget allocation should be used, it would add tremendous value to our efforts. We would like to grow our marketshare by 15 percent in the coming five years and need precise solutions that enable us to track and deploy our efforts optimally.