Startup Idea: Improved Demographics-Based Auto Dealer Marketing Software

Startup idea to enhance accuracy in existing software used in auto dealer marketing. The improved software should correctly pull lists of a dealer's customers based on specific demographics, ensuring the right customers are targeted, reducing marketing cost waste and potential loss of sale.

I am in auto dealer marketing. We use software that pulls lists of a dealer's customers based on particular demographics that we enter. The problem with the software is that it is not 100% accurate in it's results. For example, we may want to pull customers that are college grad. age, looking for their first new vehicle purchase. I have seen some cases where the customer name we get is actually a mother or father of that person. i.e. instead of pulling John Smith Jr., I receive John Smith Sr. Once the marketing material goes out to the wrong customer, it is too late. The piece is paid for by our client, and there is a potential loss if sale for my dealer since the wrong person got the advertisement.