Startup Idea: Real-Time Social Media Aggregation Software for B2B Marketing Metrics

Startup idea to develop a software that aggregates and updates in real time, key performance indicator statistics from different social media, blog sites, YouTube etc. for B2B marketers to present to potential clients. The software will merely pull the numbers from individual analytics sites and compile them in one place, not functioning as an analytics software.

I am soon to be part owner in a technology start-up. I am the Lead Marketer and Social Media Specialist. I have to market for a B2B and B2C crowd. This problem is focused on the B2B side of things. Personally, I don't do much sales. However, I communicate with our B2B salesperson constantly.

Showing marketing metrics to potential clients is a great way for them to see our reach, engagement, and other KPI's. I'd like an app or software that I can login into my different social media, blog accounts, YouTube, that updates in real time or as close to it as possible.

The software then shows statistics for different platforms so we can show potential clients who we reach. The software would not be an analytics software, it would just pull the numbers in from the different analytics sites and aggregate them into one place. The closest thing is the different analytics softwares and putting numbers into excel and keeping track.

Submitter: Nick Neral, (view contact info)