Startup Idea: Software for Targeted Messaging and Data Analysis in Medical Marijuana Industry

Startup idea to develop a platform that provides targeted information and advertisements to medical marijuana patients based on purchase history. The idea also involves data mining that could be used for analysis and possibly sold. This caters to the growing need for adhering to evolving regulations as more states legalize medical marijuana.

I work as a product support lead for a company that provides targeted messaging to patients in Doctors offices, pharmacies and at home mailing. Recently I took a trip to Denver, and thought, wouldn't it be great if we could provide important information (like medication guides) on State/Federal regulations to medical marijuana customers, as well as targeted advertisements based on the patients purchase history. This data could then be mined for analysis and sold. As more states begin to legalize marijuana, more state and federal oversight is bound to come into play and having a messaging platform that can fulfill the retailers needs as well as provide a platform for advertising and data mining for independent 'pharmacies' could be a lucrative venture.