Startup Idea: Ad-Exchange Data Aggregator Software

Startup idea to develop a software solution designed to automatically aggregate and format daily data reports from multiple ad-exchange partners into a single digestible format. The software will streamline the process of data compiling and identification of critical parameters like money earned and dsp requests, reducing it from a couple of hours of manual labour to a few minutes of automated operation.

I work in online advertising. We act as a publisher, where we manage/own hundreds of websites and the display ads on them.

A big pain point is having to compile all of our ad-exchange partners' daily data reports into one single format we can use for our own systems. We have to manually add each report into a spreadsheet with multiple tabs that puts them all together. It takes a couple hours every day to do this.

I would pay for software like this.

Software that could go through the partner reports downloaded and identify the various parameters like money earned, dsp requests, etc without having to be manually done for each spreadsheet and puts it all together in one format for a database.