Startup Idea: User Behavior Simulation Software for Enhanced Website Testing

Startup idea to develop a software that provides a user behavior simulation for an enhanced website testing. This tool records the user activity details such as time spent on each page, clicks on locations, and scrolling length. It will help businesses in understanding user's purchase decisions or at what point they abandon the site, hence, improving their UX design and conversion rates.

Industry Testing

Submission 1 I run an online store and we have some analytic software. What would be extremely useful is visitor simulation based on time spend on each page, links followed. For example User reaches our site from google. They then spend x amount of time on the landing page. They then click on a link to go to a certain product. The browse a couple of products before checking out. It would be extremely helpful if we had a way to replay this information to see either what helps people make the purchase decision, or at what point they abandon our site and either don't complete the purchase or shop elsewhere.

Submission 2 I work as a software developer for a defense contractor. My team deals with the company website and we have a lot of tasks at hand. At the same time we focus a lot on user testing. What would be nice is to have some sort of software that would enhance the user testing phase with better information. For example it would be nice if there was software that could would not only record the user testing cases but also keep track of other worthy information. Such as the amount of clicks on a location, the time spent on a page, how long the scrolling was on a page, etc. This would ease the process of user testing and make it more accurate for my team.

We did try to find solutions but some software had certain tools other did not. We want all the tools we need in one.

Submitter: (view contact info).